Automotive Tools – Varieties and Functionalities

With the development of technology and the upper middle classes rising the economic a ladder every day, it has become a fashion to acquire top grade tools in order to make life easier and more comfortable than what it is without their application and usage. The fact that one must bear in mind prior to the purchase of tools, is of its utility and function. Just to cite an example, if one requires the internet and other fundamental work to be done on ones computer, and then it is inessential to purchase one that has the capacity of driving 3G games. The same example can be applied when ones purchases a simple or complicated tool as well. It is a waste of money if ones spends cash o the purchase of high -tech tools when what one requires it is for regular everyday, simple tasks.

There are different varieties of automotive tools and one can take ones pick to suite one requirements. There are innumerable brands as well. It depends on ones preference and one budget to decide the brand. The same tool of different brands will cost differently. These tools can be purchased from the distribution trucks and vans that make a visit to the automotive workshops. However, there is a easier way of purchasing them as well and that is through the use of the internet. All the companies dealing with the buy and sell of automotive tools have their website which individuals can visit in their own leisure time and make a booking of the tool.The online version gives a wide display of the different varieties of the tools available in the market along with their price range.

The topmost brand that excels in the automotive tool section is the company named Snap-on. They are remarkable fir their quality and reliability. They come with a warranty periods. Within this warranty period, any damage occurring to the tools is mended without the shelling out of extra cash. However, since Snap-on automotive tools come with a high price that lies beyond the ordinary citizens to afford there are other companies as well that deal with quality automotive tools. These companies include Corbell, Matco and MAC.Then there s third category of automotive tools for the budget conscious individuals. The brands that come under this category are SK and Craftsmanship. They are cheaper bit manufactured with the same technologies as the other brands mentioned above. These brands are a perfect choice for those who want to use automotive tools for very simple, everyday tasks. They come with the same advantages as the other brands and are available online as well, as offline, which are the automotive stores.

Thus there are three categories of brands. The first, Snap- one is the topmost quality but coming with a very high price. The second comes on a cheaper level but is purchased by those to whom quality is still a fundamental requirement. The third category is for those who want to use automotive tools for semi professional reasons. Hence, it is important to have the knowledge of ones requirement prior to the actual purchase of any automotive tool.

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Benefits of Mobile Website for an Automotive Business

The present period of mobile revolution provides an opportunity for businesses to capitalize on the mobile marketing strategies. According to comScore, nearly 73 million Americans accessed Internet through their smartphones in 2010. The rise of smartphone usage for accessing Internet has made mobile web presence a competitive necessity for every business.

When it comes to automotive businesses, mobile websites aid greatly in improving business as automobiles are widely searched products over mobile Internet. Moreover, due to the easy access of mobile Internet, cell phone users also use it to find out nearest auto dealerships in their area.

This article discusses about the benefits of creating a mobile website for your auto business.

Mobile web usage for auto content: Statistics show that the growth of mobile Internet usage is robust. A significant number of people are looking for automobile related content on their mobile phones. According to ‘comScore/Millennial Media Mobile Automotive Study – 2011’, more than one in five (21 percent) mobile users in U.S. access auto content almost every day.

Mobile websites are easy to develop: Mobile specific version of websites can be developed easily. You need not create a new website for mobile display – you can simply modify your normal desktop website to suit the mobile browsers. You can even make use of readymade templates to develop a website as per your needs. But remember, when it comes to creating a mobile website for your business, it is better to approach a reputed marketing agency which offers mobile website development services specifically for automotive businesses.

Can reach wider audience: The increase in usage of smartphones and tablets, has also made a multi-faceted web presence reach wider audience. Recently, research firm IDC forecasted that there will be more mobile web users than PC web users in US by 2015. This clearly states that there are high chances for your mobile website to connect with large population and generate huge traffic. Especially, when a customer is looking for local information, he is most likely to access the mobile Internet and get the information. Hence, they prove to be much effective in getting customers for the business.

Goal specific content makes the search easy for the user: Due to the less screen size and the need for easy loading of the pages, the content provided in the mobile website is limited to only key information of a particular vehicle. This specific product-focused content makes the website highly optimized for the automotive searches. Hence, when user is looking for particular information of a vehicle, your website appears first in the search results due to the exact match of the key words in your website content with the search term. Also, optimizing your website for local search makes your website appear first in the local searches. Hence, mobile websites can make the search easier and also improve your automotive brand visibility.

Differentiates you from competitors: A mobile website of your auto business gives you a competitive advantage over your competitors in the market. It also enhances your business reputation. A mobile website helps you stand out of the crowd; presents a positive and contemporary brand image of your business in the market.

With increasing number of mobile users, mobile websites can make your business reach a large section of people. Therefore, it is necessary to create a mobile website for your business and enjoy all the above said benefits.

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Hyundai Closing In On Honda As Their Brand Value Rises

Hyundai Motor Corp. surprised everyone this year by making the biggest increase in automotive brand value and recognition. Hyundai for the first time ever beat such marques as Porsche, Lexus, and Nissan. Honda and Toyota are now forced to take Hyundai more seriously as it is now closing in on them at a rapid pace. According to J.D. Power and Associates, Hyundai has one of the highest consumer satisfaction ratings of all vehicle manufacturers and its brand value has greatly increases after the introduction of their hot 2006 model lineup.

According to the 2006 Best Global Brands survey Hyundai Motor Company has emerged as one of the worlds leading brands with stellar levels of customer satisfaction that rival the best in the industry. Brandon Yea, Hyundai’s vice president for branding strategy, states “Hyundai represents solid quality and representation at every level now as we have everything from the low end to our new entry into luxury sedans with the Alzerra.” Hyundai is now being seen as a serious player in the automotive industry. While other automakers are worried about profits (GM and Chrysler), Hyundai is thinking about how much more market share it will take this year. The Alzerra was targeted at the Acura and Lexus luxury car markets and has shown great promise so far.

Apparently Hyundai has taken a page from Walmart’s founder Sam Walton – price yourself as aggressive as possible while providing what your customers want and need. Hyundai has out priced their competition and now sits poised to become, perhaps, the major automotive player similar to what Walmart did with its retail stores. According to the Harvard Business Review, Hyundai has the perfect business model and will be the automotive manufacturer to beat in the coming years. Large automotive dealership chains like Hendrick Automotive Group and Sonic are adding Hyundai dealerships as fast as they can be built.

Hyundai isn’t sitting on its laurels with the good news, however. They are investing heavily in research and product development. They are also planning and designing more competitive models. “We have found great success in every product line we have been involved in and will continue to add to this. Our philosophy is similar to MDWholesale.com, one of our business partners – To provide the best value at the best price for our customers,” stated Yea. GM and Chrysler will learn a lot about the car business from Hyundai, they don’t have a choice.

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Online Display Advertising For Automotive Dealership Owners

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

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Dressing Car Salesman With Branding Consistency

We talk often about branding consistency, but there are plenty of elements to it that are worth mentioning, and that many dealership owners don’t think about. Dealership owners tell their salesmen to “dress up” for work, but what about adhering to a particular theme, consistent with overall dealer branding?

The branding message of your dealership carries over even further than your automotive direct mail pieces or other print/online advertising materials. Your dealership consists of several marketing components that can all work together to accelerate your branding and lead to a positive message for your customers.

Selling the Brand

Your automotive direct mail pieces, banners, and signs around town aren’t the only source of branding info for potential customers. There are plenty of places you might not be looking. What about:

Television commercials – including the way employees (or you) appear in the commercials in terms of dress or style Billboards – Do they match the color scheme and general information given on automotive direct mail pieces? Radio promos – Are there catch phrases used that match automotive direct mail pieces?

We all know that auto mailers are the best way to attract new customers to your business, but think about it this way – the overall strategy and message must be consistent across the board, or your mailers aren’t going to do you as much good. And why pay for mailers and other expensive marketing materials if you aren’t willing to go all the way with quality marketing materials?

Making Your Message Consistent

Start with your automotive direct mail pieces. What kind of message are you trying to convey? “Buy our car” is not good enough. “We have the best cars” is not good enough. What sets your dealership apart from other dealerships? What do you have to offer that your competitors simply can’t compete with? This message needs to not only go in your automotive direct mail copy – it needs to happen visually and conceptually throughout all your marketing materials.

There’s no better way to get your message consistent than to identify areas of glaring inconsistency within your marketing materials, and rectify these inconsistencies. That might include changing the overall look of your mailers, working on embroidered tshirts for your sales staff that reflect your marketing message and branding, and changing billboard or other advertising. When it comes down to getting your branding consistent, you can make it easier on yourself by taking stock of what you have and making appropriate changes in the future, rather than trying to do everything at once.
The next time a new employee asks, “What does a car salesman wear to work?”, you might have an easier answer.

Custom t-shirts or branded, embroidered clothing can take care of this, and also serve as marketing/branding materials for your business.

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The Benefits of Stainless Steel Roller Chains

Typically, roller chains can be found in a lot of mechanically powered systems. For instance, you can find them in a number of environments like automotive industries and agriculture systems. Examples of automotive industries they are used in are bicycles and motorcycles. In this article, we are going to take a closer look at some of the common benefits of roller chains made of stainless steel. Read on to find out more.

Rollers chains are also commonly used in conveyor belts and many other industrial assembly environments. Aside from this, you can find these systems in many other environments too.

Advantages of Stainless Steel Roller Chains

Although these products are made of other metals as well, stainless steel is the most common one. This is because this metal offers a lot of benefits. Some of them are listed below. Please note that this list doesn’t talk about all the benefits the unit offers.

Food Applications

Stainless steel roller chains are quite popular in the food industry for many reasons. One of the main reasons is that the steel offers immense strength unlike other metal types you can find and use.

Therefore, products made of this metal can withstand even extreme conditions. Another good thing is that it’s much easier to clean. For instance, in an environment where food packaging, processing and handling is done, you may need to clean the chain more frequently. This is what makes these roller chains a great choice.

Temperature Resistance

Another great thing about these roller chains is that they can work fine even if you place them in an environment where temperature exceeds 400 Celsius. In the same way, they won’t stop working even if you use them in a place where temperature drops below -20 Celsius. This is what makes it an ideal choice in environments that are not good for other metals.

Corrosion Resistance

They are also corrosion resistant even if used in acidic or alkaline environments. In many industries, these roller chains are used either in alkaline or acidic settings. This is why they are preferred in a lot of industries. Aside from this, it offers quite low magnetic permeability. Therefore, we suggest that you opt for them instead of other options out there.

Heat-Treated

Another good thing about these chains is that they are heat treated for a lot better temperature resistance. Plus, they are put under a lot of stress for testing purposes to reduce the chances of stretching issues or premature leakage. So, as far as safety is concerned, this is the best choice you can take. They can save you a lot of money due to their long lifespan.

Long story short, these are some of the most common reasons why these roller chains are quite popular these days. Although they can’t be the best option for all types of applications, they can work well in many environments. Therefore, if you want to opt for them, we suggest that you give them a go. You won’t regret your choice.

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